Warren, VT (January 7, 2013) To introduce the all-new 911 Carrera 4S, Porsche Cars North America is joining forces with Sugarbush Resort in Warren, Vermont to host a unique winter driving program for prospective Porsche customers. The Porsche Winter Driving Experience will run from Jan. 22 – 27, 2013.

The all-new 911 Carrera 4S features a 3.8-liter boxer engine that delivers 400 horsepower at 7,400 RPM and has a top track speed of 185 mph. The all-new 911 Carrera 4S combines power and winter driving performance with the intelligent Porsche Traction Management all-wheel drive system.

Porsche Cars North America’s latest launch unveils a unique approach for the company. Dealers from PCNA Area East will host groups of clients at Sugarbush to experience the all-new 911 Carrera 4S first hand in wintry conditions.

“Porsche is thrilled to be able to showcase the winter driving capabilities of the all-new 911 Carrera 4S model in such an exquisite environment as the one created for us here at Sugarbush” said Mick Pallardy, Porsche’s Area East Vice President. “It provides the vehicles with the perfect situation in which to demonstrate the truly confident everyday AWD characteristics of the 911, when properly equipped.”

The Porsche Winter Driving Experience features both on-road and off-road testing of the Porsche vehicles. Sugarbush Resort Golf Club driving range will transform into an off-road track that features a slalom course, skid pad and hairpin turns to test the capabilities of the all-new 911 Carrera 4S. The road drive–a scenic route through Vermont’s Mad River Valley on winding mountain roads, over covered bridges and past working landscapes– tests various Porsche vehicles in everyday winter conditions. The Porsche Panamera 4 and the Porsche Cayenne Diesel will also be available for driving.

“We are very excited to be partnering with Porsche on this event, and discover the limits of these fascinating sports cars,” said President of Sugarbush Resort, Win Smith.
The Porsche Winter Driving Experience at Sugarbush features morning and afternoon driving sessions. Each session includes guided driving by Porsche Sport Driving School instructors for both the on-road and track sessions. Guests of the event will lodge at the Clay Brook Hotel and Residences, Sugarbush’s slopeside accommodations.

For more information on the Porsche Winter Driving Experience please visit www.porschedrivingevent.com/sugarbush or contact your local Area East Porsche dealers (Area East dealers are located in the states of VA, MD, DE, WV, PA, NY, CT, RI, MA, NH, VY and ME). Media inquiries may be directed to Patrick Brown at pbrown@sugarbush.com or Lindsay Wagner at lwagner@brandwarepr.com.

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About Porsche Cars North America
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga. is the exclusive U.S. importer of Porsche sports cars, the Cayenne SUV and Panamera sports sedan. Established in 1984, it is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany, and employs approximately 220 people who provide parts, service, marketing and training for 192 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 63-year history and leadership in the advancement of vehicle performance, safety and efficiency.

At the core of this success is Porsche’s proud racing heritage that boasts some 30,000 motorsport wins to date.

About Sugarbush Resort:
Sugarbush Resort is a four-season mountain resort overlooking the Mad River Valley of central Vermont. With unparalleled recreational opportunities including skiing, snowboarding, mountain biking, and golf, Sugarbush offers guests an authentic Vermont recreational experience.