WATERVILLE VALLEY, New Hampshire — This is the fourth year that Waterville Valley Resort is turning its mountain pink to raise funds for Boarding for Breast Cancer (B4BC) on Superbowl Sunday, February 1. There will be lots of ways for skiers and riders to participate including an Oakley Pink Rail Jam and an Ultimate Pink Raffle featuring women’s skis and snowboards from Rome, Burton, Nitro, Salomon, K2, Flow and Forum. Also in the raffle are products from Skullcandy, goggles, gloves and jackets from Oakley, Electric, Smith Optics, Eastern Boarder, Volcom, Thule, Wigwam, Giro and NH Old School. Pink B4BC Raffle tickets will be $2 each and sold all weekend.

Waterville Valley’s terrain park crew will host an Oakley Pink Rail Jam for B4BC on Sunday. Registration is from 8 a.m. – 10 a.m. and the $40 entry fee includes an Exhibition lift ticket, Pink goodie bag and Pink Raffle ticket. The Rail Jam starts at 12:00 pm. The resort will donate the full $40 entry fee to Boarding for Breast Cancer.

Waterville Valley has raised over $20,000 for B4BC in the last three years. Resort employees participate by pledging an hour or more of their pay on Superbowl Sunday to go to B4BC. By turning the mountain Pink, Waterville Valley is supporting B4BC’s efforts to educate young women about the importance of early breast cancer detection and the value of an active lifestyle.