Come see the latest in ski sock technology at Outdoor Retailer, January 19-22, Salt Lake City

OR Booth #603
SIA Booth #2464

NIOTA, Tenn., December 6th, 2011-FITS Socks Co., the maker of the best FITting socks available, with Full Contact Fit TM is proud to announce the new FITS expanded ski collection for men and women. Serious about fit and performance, FITS consulted the top boot fitters in the snow industry to develop the best possible fit for high performance skiing.

“After decades of educating clients to the importance of socks in the bootfitting process, it’s nice to have them try on socks that are precise and comfortable- just what we’re aiming for in the whole ski boot fit. And, so often, that impression is so positive that we sell several pairs of socks.” Lee Kinney, The Custom Foot, Denver, Colorado

FITS socks are manufactured by one of the oldest family-owned and operated American mills in existence. The knitting mill provides employment for more than 160 local people in Niota, Tenn., and they know socks.

FITS has developed the exclusive Full Contact FitTM, delivering a perfect fit every time. The Dynamic Toe Cup, combined with the Heel Lock and Full Contact Cuff, means no more bunching, hot spots or friction burns. Swaddle your dogs in buttery, super-fine merino wool that won’t shift or bind when taking on the steeps, sliding down the hill or seeking the perfect tree for the holidays.

At this winter’s trade shows you will see the New SKI PRO – Don’t let the black fool you. This will be the best ski sock you will find on the market this season with Full Contact FitTM and more. Full descripti on pg.2

At the same time, FITS has also released their new line for women’s specific winter socks. FITS Light SKI and Medium SKI and Women’s the Over the Calf, have all the comfort of Full Contact FitTM but with a splash of color and attention to a woman’s last and unique foot shape.

“We consulted top professional national boot fitters to refine this sock to perfection. We listened and together with our history of expertise developed a true higher performing ski sock. This is what the experts have to say after this spring test round.” Wood Talkington, Brand Manager of FITS Socks Co.

Full descriptions follow below

The expanded Ski collections will be on display Jan. 19-22 at the Outdoor Retailer Winter Market in Salt Lake City and January 26-29, at the SnowSports Industries America SnowShow in Denver, Colo .

FITS Pro SKI – After years of development, the FITS Pro SKI sock is more equipment than accessory. Our Full Contact Fit, combined with the technical requirements of skiing and riding, creates the perfect fit. Your high performance boots just met their match. The sock’s ultra-thin construction from the toe cup through the arch with hi-impact cushioning around the heel gives skiers improved feel a nd control of the boot. An anti-friction full-length shin pad provides comfort fr om those hard drives exactly where it’s needed. Features: Full Contact Fit TM
* Flat knit Dynamic Toe Cup
* Flat knit Heel Lock
* Full Contact Cuff for positive control
* Anti-friction shin guard
* Durable construction
* Over-the-calf height for complete control
* Vented instep for extra-close fit

FITS Light SKI Women’s – It has all the features of the Light SKI but with a splash of color.
If you lik e the close feel of the boot and still want cushioning in all the right places, the Light SKI is for you.
Features: Full Contact FitTM
* Lightweight, high-impact cushioning in the Dynamic Toe Cup and Heel Lock
* Full Contact Cuff for positive control
* Anti-friction shin guard
* Durable construction
* Over-the-calf height for complete control
* Vented instep for extra-close fit

FITS Winter Over-the-Calf Women’s – Bright stripes to fill boxes and stockings this season.
Featured photo Features: Full Contact FitTM
Bring all the performance of your favorite outdoor socks to everyday life in 18.5 micron super-fine merino wool.
* Hi-impact cushioning over the Dynamic Toe Cup and Heel Lock for all-day comfort
* Available in either crew length or over-the-calf for use with your favorite fashion boots

More Ski Socks by FITS Sock Co.

FITS Light SKI – If you like the close feel of the boot and still want the cushioning in all the right places, the Light SKI is for you. Features: Full Contact FitTM
* Light-weight, high-impact cushioning in the Dynamic Toe Cup and Heel Lock
* Full Contact Cuff for positive control
* Anti-friction shin guard
* Durable construction
* Over-the-calf height for complete control
* Vented instep for extra-close fit

FITS Ultra-Light SKI – For the minimalist who wants as little as possible between him and his boot. No cushion, just super-fine merino wool against your skin for moisture management and thermal regulation. The nylon face provides a durable interface between you and the boot. Features: Full Contact FitTM
* Ultra lightweight, flat knit design for maximum contact
* Over-the-calf height for complete control

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About FITS – Nothing fits like a FITS; that’s because no other sock manufacturer has the FITS Full Contact FitTM system that guarantees a perfect fit every time. Full Contact Fit features a dynamic toe cup makes our socks contour to your toes without any extra material, the Heel Lock keeps everything in place and the Full Contact Cuff provides leg hugging control without constriction. The resulting product eliminates hot spots, blisters and bunching up – leaving a perfect fit. Only by trying on a FITS sock will you know the difference…and there is a difference. www.FITSsocks.com

Fits socks are made right here in the America. Just about every aspect of our product comes out of our Niota, Tennessee facility. We provide employment for more than 160 local people. Founded in 1902, we are one of the oldest continuously run family mills still in existence. We are proud of our people and they are proud of their product.