Decision coincides with early-season sale of 2012-2013 New England Passes

Newry, ME (March 26, 2012)-As most Eastern ski resorts are closing for the season in the wake of last week’s unprecedented heat, the three New England mountain resorts managed by Michigan-based Boyne Resorts are making more snow to carry the season into April.

Sunday River (Newry, ME), Loon Mountain (Lincoln, NH), Sugarloaf (Carrabassett Valley, ME) turned on the snow guns this morning as temperatures dipped into the 20s. This marks the latest snowmaking in history for all three resorts and snowmaking will continue throughout the week.

“We are committed to ensuring our guests are able to ski and snowboard well into late season and we have the infrastructure to handle it,” John McGregor, Senior Vice-President of Ski Operations at Boyne Resorts, says. “Our crews have proven their ability to work in marginal temperatures and deliver snow all season long. Right now, these three resorts are offering more open terrain than all the other resorts in New England combined.”

This snowmaking coincides with Boyne Resorts spring sale of the 2012-2013 New England Pass, an inclusive season pass that offers access to Sunday River, Sugarloaf, and Loon Mountain-a combined trail count of 345 trails and over 2,000 acres of skiable terrain. Prices start at $359 with the lowest rates available through April 30, and include an Easy Pay Plan with $50 down.

The resorts are concentrating snowmaking efforts on easier and intermediate trails to ensure groups scheduled to visit could choose among a large selection of terrain. All three New England Boyne resorts are accepting groups that were originally scheduled to visit other resorts, which are now closing early.

“We are committed to making snow and maintaining snow, and we are pleased to be able to offer terrain to these groups coming from other areas,” McGregor continues. “This past November, Sunday River and Loon were also able to accept athletes from other mountains that weren’t able to accommodate racing teams from the East Coast and Canada that required early season training.”

For more information about Sunday River, Sugarloaf, or Loon Mountain, please visit www.sundayriver.com , www.sugarloaf.com , or www.loonmtn.com . Information about Boyne Resorts is located at www.boyneresorts.com .

About Loon Mountain – Loon Mountain is New England’s most-accessible mountain resort destination, offering 2,100 feet of vertical, 60 trails, 7 tree skiing areas, 7 terrain parks, superpipe and halfpipe. Located in Lincoln, NH, just two hours north of Boston and three miles from Exit 32 off Interstate 93, Loon was rated the most accessible mountain resort in the East by readers of SKI Magazine in October 2010.

About Sunday River – Located minutes from picturesque Bethel Village in Western Maine’s Mahoosuc Mountains, Sunday River is a four-season destination offering eight interconnected peaks covered in the most dependable snow in New England, two Grand Resort Hotels and in the warmer months, golf at the acclaimed Sunday River Golf Club. Follow us on Facebook and Twitter or go a step further, and become part of the family on our very own online Community.

About the Sugarloaf Resort – Located in Carrabassett Valley, ME, Sugarloaf is the largest ski area in the East, and is home to the only lift-serviced above treeline skiing and riding in the East and one of Golf Digest’s America’s 100 Greatest Golf Courses.

Loon Mountain, Sunday River and Sugarloaf are operated by Boyne Resorts, the largest family-owned four-season resort company in North America.