WILMINGTON, N.Y. — The 55th season of skiing and riding at Whiteface Mountain, in Wilmington, N.Y., is underway and the Olympic mountain is celebrating Island Madness, presented by Bud Light, Sunday, Jan. 6. Lifts tickets are just $40 for adults, $35 for teens and $30 for juniors.

Along with the Island Madness Super Sunday, skiers and riders can tour Whiteface with general manager Aaron Kellett and also cut First Tracks. Both programs are available to the first 14 skiers and riders who have signed up at the mountain’s guest services desk and are booted, ticketed and ready to go at 7:45 a.m.

After a super day of skiing and riding the east’s greatest vertical, the party moves upstairs to the newly renovated Cloudspin Lounge, with Jagermeister and Bud Light drink specials and live music performed by Frankie Lessard.

Whiteface boasts the East’s greatest vertical drop, and for 20 consecutive years, readers of Ski Magazine have tabbed Whiteface Lake Placid, N.Y. as the number-one destination for Off-Hill Activities. Whiteface, Wilmington and Lake Placid also received high marks from the magazine’s readers for its scenery (#3), resort dining (#3), après ski (#3), challenging terrain (#7) and mountain character (#8).

Whiteface Lake Placid was also chosen by SnowEast Magazine readers as the East’s Destination Village. The publication’s readers also tabbed Whiteface Lake Placid New York State’s Favorite Ski Resort and the East’s Most Scenic Resort.

Don’t forget about Coca-Cola’s Why Not Wednesdays? Present any empty Coca-Cola product and get a one-day adult lift ticket for only $42 at Whiteface. Offer not valid with any other offers, programs, promotions, discounts, or frequent skier products. Limit one ticket per can.

For more information on the Olympic venues and events, and for web cams from five locations, please log on to www.whiteface.com.
— ORDA —
Established in 1982, the New York State Olympic Regional Development Authority (ORDA) was created by the State of New York to manage the facilities used during the 1980 Olympic Winter Games at Lake Placid. ORDA operates Whiteface, Belleayre and Gore Mountain ski areas; the Olympic Sports Complex at Mt. Van Hoevenberg; the Olympic speed skating oval, Olympic jumping complex and Olympic arena. As host to international and national championships, the Authority has brought millions of athletes, spectator and participants to the region, resulting in significant economic development.