WILMINGTON, New York — Attention Whiteface non-holiday season pass holders. Just as winter has returned to the Adirondacks, Whiteface is presenting a January White Sale which will allow you to ski or ride on Monday, January 15.

This day was previously blacked out, but not now. Skiers and boarders can take advantage of this week’s natural snowfall ??“ a total of nine inches since Monday ??“ and the manmade accumulation being generated by Whiteface’s improved snowmaking and grooming systems. The mountain, managed by the Olympic Regional Development Authority (ORDA), will not stop as snowmaking is taking place around the clock.

In addition, for the remainder of the season, pass holders can use the Gold Parking Lot for just $5 mid-week during non-holiday periods.

As conditions improve each day and the snow continues to accumulate, please log on to www.whiteface.com and get the latest info on the snow report and the Coca-Cola Snowcast.