LAKE PLACID, New York — The Olympic Regional Development Authority (ORDA) and Coca-Cola have teamed together to present “Why Not Wednesdays” at Whiteface and Gore Mountains.

Ski and ride with Coca-Cola on “Why Not Wednesdays” for just $35. Present any Coca-Cola product at Whiteface, in Wilmington, or Gore, in North Creek, and purchase the one-day adult lift ticket for only $35. This offer is valid Wednesdays starting January 2, 2008 through closing day in April 2008, except for Wednesday, February 20. There is a limit of one ticket per can/bottle, and it is not valid with any other offers, programs, promotions, discounts, or frequent skier products.

For those skiers and riders without their own equipment, rentals will be available most Wednesdays for just half-price.

For information on additional Coca-Cola “Why Not Wednesdays” discounts, please visit goremountain.com or whitefacelakeplacid.com.

For more information on ORDA venues and events and for web cams from five locations, please log on to www.whitefacelakeplacid.com.