Newry, Maine (September 29, 2011) – The deadline for the best rates on a 2011-2012 New England Pass is Monday, October 10 , leaving skiers and riders just over one week to purchase one of the most popular season pass products in the East.

The New England Pass provides access to Sugarloaf and Sunday River in Maine and Loon Mountain in New Hampshire, making it one of the most versatile season pass products available to skiers and riders.

New for the 2011-12 season, the three resorts are offering a “Graduate Pass ” for college graduates. Any recent college graduate who purchased a 2010-11 New England College Pass is eligible to purchase the Graduate Pass, which offers unlimited skiing and riding at all three mountains at a lower rate than the standard adult Gold New England Pass.

With prices starting at $439 for access to a combined total of 348 trails; 2,169 acres; 17 terrain parks; and 6 halfpipes; all served by 41 lifts, the New England Pass is the best value in the Northeast.

Each New England Pass also includes free or discounted skiing/riding at Boyne Resorts’ Western mountains, including Big Sky, MT., Brighton, UT., Crystal Mountain, WA., Cypress Mountain, British Columbia; Boyne Mountain, MI., Boyne Highlands, MI., and The Summit at Snoqualmie, WA.

The three levels of the New England Pass available for purchase include:

– The Bronze New England Pass, available for $439 , is an all-ages season pass that includes midweek, non-holiday access to all three resorts.

– The Silver New England Pass, available for $699 for adults (ages 19-64), offers access every day of the season excluding 13 black-out dates.

– The Gold New England Pass, available for $999 for adults (ages 19-64), offers unrestricted access to all three resorts for the 2011-12 season.

Senior (65 and older), teen (ages 13-18 ), and junior (ages 6-12) versions of the Gold, Silver, and Bronze pass are also available for purchase. Gold passes are also available for children 5 and under and seniors 80 plus.

The College New England Pass is available for $349 for full-time college students and includes unlimited skiing/riding at all three resorts for the 2011-12 season and is on sale at this low price until November 30, 2011.

A complete list of New England Pass products and information is available at www.newenglandpass.com as well as www.loonmtn.com , www.sundayriver.com , and www.sugarloaf.com .

To purchase by phone call Sunday River at 1-800-430-0772 any day between 9 a.m. and 4 p.m., Sugarloaf at 1-800-843-5623, or Loon Mountain at 1-800-229-5666.

About Loon Mountain – Loon Mountain is New England’s most-accessible mountain resort destination, offering 2,100 feet of vertical, 60 trails, 7 tree skiing areas, 7 terrain parks, superpipe and halfpipe. Located in Lincoln, NH, just two hours north of Boston and three miles from Exit 32 off Interstate 93, Loon was rated the most accessible mountain resort in the East by readers of SKI Magazine in October 2010. More information: www.loonmtn.com, www.facebook.com/loonmtn and http://twitter.com/loonmtn .

About Sunday River – New this year, Sunday River is excited to announce $4 million in capital enhancements including improvements to snowmaking and grooming as well as two new real estate developments. Located minutes from picturesque Bethel Village in Western Maine’s Mahoosuc Mountains, Sunday River is a four-season destination offering eight interconnected peaks covered in the most dependable snow in New England, two Grand Resort Hotels, and in the warmer months, golf at the acclaimed Sunday River Golf Club. Follow us on Facebook and Twitter or go a step further, and become part of the family on our very own online Community .

About the Sugarloaf Resort – Located in Carrabassett Valley, ME, Sugarloaf is the largest ski area in the East, and is home to the only lift-serviced above treeline skiing and riding in the East and one of Golf Digest’s America’s 100 Greatest Golf Courses. Celebrating its 60th anniversary in 2010, Sugarloaf is a member of the Boyne Resorts family of resorts and attractions. Follow: www.sugarloaf.com , www.facebook.com/sugarloaf , and http://twitter.com/sugarloafmaine .

Loon Mountain, Sunday River and Sugarloaf are operated by Boyne Resorts, the largest family-owned four-season resort company in North America.

Media Contacts:

Loon Mountain – Katelyn Krumperman, 603-745-6281, ext.5542 or [email]kkrumperman@loonmtn.com[/email]
Sunday River – Darcy Morse, 207-824-5243 or [email]dmorse@sundayriver.com[/email]
Sugarloaf Resort – Ethan Austin, 207-237-6899 or [email]eaustin@sugarloaf.com[/email]