WEST LEBANON, New Hampshire — The first-ever children’s adjustable ski boot is being “officially” launched this ski season in the United States. The IDEA 6-in-1 Kids Adjustable Ski Boot, manufactured by Italy-based Roces, is now available in the US after a tremendous response in Europe. The unique children’s ski boot is changing the way parents buy and rent ski equipment with technology never seen before in the ski industry. IDEA is exceptional due to its ability to grow with children and accommodate their unique and changing needs.

A video demonstration of the boot can be found here:

High-res photos can be found at http://www.flickr.com/photos/rocesusa

The IDEA boot is setting a trend by solving ski industry issues and concerns with children’s ski products. There is no other product on the market like the IDEA 6-in-1 Kids Adjustable Ski Boot. The boot accommodates the growth of a child’s foot from around toddler age to adolescence and adjusts in three easy steps: open buckle, choose size and close lever. The simple adjustments change length, width and cuff height and create maximum comfort for young skiers.

The IDEA boot makes day trips to the mountains or family ski vacations easier and more enjoyable. With a few simple modifications, kids can be ready to ski in a boot that is familiar and safe. The IDEA children’s ski boot offers extreme economic practicality due to the years of use and enjoyment it will provide on the slopes. Money saved by not having to replace children’s ski boots each year can equate to more trips down the ski trails and less time spent at home or in the ski lodge.

“When parents are forced to buy or rent new ski boots every season for their children, the sport becomes very expensive and it is challenging for most families to participate,” stated John Alarie, general manager of Roces USA and a ski industry veteran. “The IDEA adjustable ski boot from Roces enables kids to get an average of three seasons out of one pair of boots. The boot’s construction makes it very safe and the competitive price makes it an extremely good value and investment.”

The IDEA boot is becoming popular in ski rental shops by allowing retailers to carry fewer boots, freeing up space for other items. The boot is also helpful in satisfying customer’s requests with exceptional comfort, performance and quality construction. The distinctive aspects of the IDEA boot help save resorts and rental shops money and resources.

Roces, based in Italy, is a worldwide leader in the design and production of inline and ice skates. They have applied their knowledge, technology and expertise in the creation and design of the IDEA 6-in-1 growing ski boot, exclusively for children. This season, skiing for kids and families in the United States just got easier and more affordable. The IDEA boot http://www.youtube.com/rocesus can be purchased by viewing the dealer locator at www.rocesusa.com or calling 800-770-8750.

About Roces:

Roces www.roces.com was established in 1952 and is a world leader in the design and production of inline and ice skates. Roces was the first designer and manufacturer of the inline skates, starting in 1982. Roces, located in the area of Montebelluna (Italy) is devoted to elegantly combining dynamic performance and refined comfort. Roces has many years of expertise which no one in the marketplace can match. Based on their solid foundation, each product model is carefully developed for the specific needs of the skier or skater. Using the best materials and components, Roces ensures safety, dependability, comfort and performance. More information regarding the benefits of the IDEA 6-in-1 children’s adjustable ski boot and technical specs can be found at http://www.roces-snow.com/