HANCOCK, Massachusetts ??” Sally Johnstone, Director of Sales and Marketing for Jiminy Peak Mountain Resort in Hancock, Massachusetts, took the AlpineZone Ski Area Challenge and provided her responses Sunday. The AlpineZone Ski Area Challenge was designed to provide a method for Internet-savvy skiing enthusiasts to directly ask specific questions of Northeast ski area representatives.

The program has been effective in dispelling rumors and myths that plague the industry amongst its patrons, while giving consumers a sense of the challenges involved with ski area marketing and operations. Northeast ski area managers previously seemed unaware of the valuable resource at their disposal in the various online skiing communities that are literally filled with passionate members anxious to ask questions and provide feedback. Consumer responses to detailed, specific questions are not easily achieved by emailing the mountain or by visiting their guest services counters.

The complete Jiminy Peak Q&A session can be found at skiing.alpinezone.com/articles/challenge/2005/response.htm?resort=jiminy. All questions and responses posted to date may be viewed online at skiing.alpinezone.com/articles/challenge/.