BANFF, Alberta, WHISTLER, BC, ASPEN, Colo., JACKSON HOLE, Wyo., ALTA, Utah, SNOWBIRD, Utah, SQUAW VALLEY, Calif., MAMMOTH LAKES, Calif. and SAN FRANCISCO – Aug. 12, 2014 –The Mountain Collective™ has added another premier independent ski destination in North America to its roster of iconic mountains for the 2014-15 winter season. Ski Banff-Lake Louise-Sunshine joins AltaSnowbird, Aspen Snowmass, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows and Whistler Blackcomb in this unprecedented collaboration of destinations.

Starting today, a limited number of Mountain Collective passes are on sale for only $389 USD. The Mountain Collective™ Pass includes two days of skiing or riding at each of the seven destinations (AltaSnowbird, Aspen Snowmass, Jackson Hole, Mammoth Mountain, Ski Banff-Lake Louise-Sunshine, Squaw Valley/Alpine Meadows and Whistler Blackcomb), plus a 50 percent discount on all additional days with no blackout dates. Pricing for the kid’s pass (ages 12 and under) has been reduced more than 55 percent to just $99 for the 2014-15 season offering an incredible deal for families.

The Mountain Collective™ Pass grants access to 15 mountains with more than 38,000 acres of terrain, 212 lifts and an unmatched reputation for snow quality, quantity and steeps. Passes are available online through an exclusive technology, distribution and marketing partnership with Liftopia at www.MountainCollective.com. A limited quantity of passes are now available at this lowest guaranteed price.

“The Mountain Collective is building on its success as the fastest growing multi-resort pass in North America with the addition of a seventh destination; Ski Banff-Lake Louise-Sunshine,” said Christian Knapp, vice president of marketing, Aspen Skiing Company. “The Banff area is truly one of the most picturesque mountain destinations in the world offering an amazing town and three world-class resorts. This addition nicely complements the already incredible roster of Mountain Collective destinations, giving skiers and riders even more variety and value.”

“The three mountains of Lake Louise, Sunshine Village and Mount Norquay in Canada’s Banff National Park are thrilled to join the premier ski and snowboard destinations on the planet,” said Pete Woods, General Manager, Ski Banff-Lake Louise-Sunshine. “The unbelievable mix of terrain, astounding natural setting and welcoming ski towns of Banff and Lake Louise are a perfect match to the dream list of Mountain Collective destinations.”

In addition to being able to ski or ride at seven leading destinations, extra benefits available to Mountain Collective pass holders include exclusive lodging deals and a complimentary one year Protect Our Winters (protectourwinters.org) membership. The Mountain Collective is committed to being in business forever and proudly partners with Protect Our Winters with the mission of uniting the winter sports community on the important issue of climate change. The partnership also offers a 50 percent discount on lift tickets to premier season pass holders at the participating resorts throughout the season, no Mountain Collective pass necessary.

Visit www.MountainCollective.com or call (800) 705-6286 for more information.
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About Ski Banff-Lake Louise-Sunshine
Located in Canada’s Banff National Park; the Lake Louise Ski Resort, Sunshine Village and Mt. Norquay caters to all abilities and offers astounding scenic beauty. The welcoming ski town of Banff is located only 90 minutes from Calgary International Airport. This UNESCO World Heritage Site features 8,000 acres of skiing and riding terrain, 2 gondolas, 26 lifts and 30 feet of light, dry Canadian Rockies powder; all accessible via one lift ticket. This is the land where Nature Rules. Media Contact: Alexandra George, Media@skibig3.com, 403-760-7746. www.SkiBig3.com, www.twitter.com/skibig3com, www.facebook.com/SkiBig3.

About AltaSnowbird
Joined at the top by lifts and at the base by a free ski bus, AltaSnowbird has offered a shared skiing experience since 2001. AltaSnowbird is consistently recognized in the ski world for numerous “bests,” including the quality of the snow, the variety of terrain, accessibility, value and steeps. AltaSnowbird skiing encompasses 4,700 acres, 1,175 is beginner terrain, 1,755 intermediate and 1,770 advanced. Average seasonal snowfall is 560”. An aerial tram, 18 lifts and a tunnel provide access to world-class skiing just 29 miles from Salt Lake International Airport. The AltaSnowbird community has nine base lodges and 22 restaurants. There are also a number of condominiums and private homes for rent located conveniently on the road between Alta and Snowbird.
Media Contacts: Connie Marshall, Alta Ski Area connie@alta.com, 801-799-2263 and Brian Brown, Snowbird Ski & Summer Resort, bbrown@snowbird.com, 801-933-2047.

About Aspen Snowmass
Aspen Snowmass includes four mountains – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk – as well as the award-winning Ski & Snowboard Schools of Aspen Snowmass. The resort boasts more than 5,500 acres of terrain, 40 lifts and over 300 inches of snowfall annually and is home to award-winning terrain parks and world-class events. Aspen Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (three miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information please call 800-525-6200, or visit the company’s website at www.aspensnowmass.com. Media Contact: Jeff Hanle jhanle@aspensnowmass.com, 970-300-7022

About Jackson Hole
Jackson Hole continues to famously deliver legendary powder snow, 4,139 continuous vertical feet, 2500 acres of beginner, intermediate and expert skiing and snowboarding and a genuine “Last of the Old West” atmosphere. A gateway to the world renowned national parks of Grand Teton and Yellowstone, it’s now easier than ever to get to Jackson Hole with expanded airline service from thirteen major cities across the US and improved terrain to suit all abilities. In a move to continue to broaden the appeal of Jackson Hole Mountain Resort, in December 2012 a new, high speed, four passenger detachable chair opened at mid-mountain. Along with the new Casper Lift, the Casper intermediate trail network has received extensive summer grooming, expanding and improving this classic blue terrain, bringing a whole new experience to visitors. www.jacksonhole.com. Media Contact: Anna Cole anna.cole@jacksonhole.com, 307-793-2704
About Mammoth Mountain
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit www.MammothMountain.com or call 800.MAMMOTH. Media Contact: Joani Lynch jlynch@mammoth-mtn.com ,760-934-0645

About Squaw Valley/Alpine Meadows
Located side-by-side in Lake Tahoe, Calif., together Squaw Valley and Alpine Meadows offer skiers and riders access to 6,000 skiable acres, 43 lifts and 270+ trails all on one lift ticket or season pass. Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls spanning six mountain peaks. Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Squaw Valley and Alpine Meadows are proud to announce over $20 million in capital improvements for the 2012-13 winter season including snowmaking upgrades; a new high-speed, six-passenger chairlift and enhanced High Camp beginner experience; a mile-long terrain park at Alpine Meadows and more. For more information, visit www.squaw.com or www.skialpine.com or call 1.800.403.0206. Media Contacts: Amelia Richmond, Squaw Valley arichmond@squaw.com, 530-452-7111, Jenny Kendrick, Alpine Meadows jkendrick@skialpine.com, 530-581-8321

About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,192 centimetres (469 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola. Media Contact: Michelle Leroux, mleroux@whistlerblackcomb.com, 604-698-6654

About Liftopia
Liftopia, Inc. is the leading technology solution for advance purchase sales in the ski industry. At the heart of Liftopia, Inc. is the Liftopia Platform, a cloud-based product that empowers partners to take control of inventory and create predictability in lift ticket sales. Integral to the Liftopia Platform is Liftopia.com, the single largest marketplace for online lift tickets on the planet. Millions of skiers and riders purchase lift tickets in advance on Liftopia.com for more than 250 resorts across North America. Founded in 2005, Liftopia is headquartered in San Francisco and backed by leading institutional and angel investors. Visit the Liftopia Blog or follow the company on Facebook and Twitter. Media contact: Kathie Gonzalez, press@liftopia.com, 720-213-6105