LUDLOW, Vermont — It is not the jingle of sleigh bells that Okemo Mountain Resort skiers and snowboarders will be hearing this January – it’s the sound of all that extra coin in their pockets. January 2010 is chock full of special lift ticket offers and online specials.

January Tribute

Okemo pays tribute to the United States Military Veterans, Police Officers, Firefighters and Ambulance personnel every Tuesday and Thursday during the month of January 2010, with a special half-price discount on lift tickets. When they show their ID card/badge and a photo ID at Resort Services inside the Okemo Clock Tower Base Lodge or in the Jackson Gore base area, qualified personnel will receive 50 percent off the price of an adult, full-day, full price lift ticket on Tuesdays, January 5, 12, 19, 26, and Thursdays, January 7, 14, 21, 28. It is Okemo’s way of saying “thank you” for all our civil servants do!

Buy Online at Okemo.com and Save

Kids Rock FREE

When an adult buys a full-price, Monday-through-Friday lift ticket for themselves between Jan. 4 and 29, 2010 (excluding Jan. 18 ), they get one Junior or one Young Adult ticket, valid the same day, free. The child receiving the free ticket must be present at redemption. Free lift tickets are available for children 6 and younger every day at Okemo. The Kids Rock offer may not be combined with other discounts, special price days or promotions and adult ticket must be purchased online, 48 hours in advance.

Lift & Lunch Pass

There IS such a thing as free lunch! When skiers and riders pre-buy online, in advance, they can purchase a lift ticket that includes free lunch. On Monday through Friday, Jan. 4-15, 2010, the Lift & Lunch Pass includes a $20 voucher redeemable at any culinary location on the mountain. Adults $72, Young Adults $61 and Juniors $47. This offer may not be combined with other discounts, special price days or promotions and must be purchased online, 48 hours in advance. This is a print-at-home ticket offer and print-out may be redeemed at Resort Services.

Buy One, Win Two

When skiers and riders purchase a midweek lift ticket online, in advance, for $59, between Jan. 4 and 15, 2010, they’ll be entered into a drawing to win two free midweek lift tickets valid the remainder of the 2009/2010 season (valid Monday through Friday, non-holiday). This offer may not be combined with other discounts, special price days or promotions and must be purchased online, 48 hours in advance. Prize drawing will take place Jan. 16.

Lift and Demo Package

When skiers and riders bundle a lift ticket with a performance demo they save! This special package, offered midweek (Mon.-Fri), Jan. 4 to 15, 2010, includes an adult, full-day lift ticket plus a demo from the Okemo Performance Demo Center (skis or snowboard) for just $99. It’s a great way to test the latest gear from manufacturers including Salomon, Atomic, Elan, Rossignol and Burton! This offer may not be combined with other discounts, special price days or promotions. It must be purchased online, 48 hours in advance and a print-at-home voucher must be presented at the Okemo rental shop for redemption.

Ladies’ Days – Calling all OKEMOMMAS!

Tuesdays are officially Ladies’ Days at Okemo. Mothers, daughters, sisters, aunts, nieces, grandmothers and girlfriends can all ski and ride all day on select Tuesdays for just $39 when they purchase a ticket online, in advance. And the savings continue with a private lesson for just $49. Ladies will enjoy savings on the slopes January 5, 12, 19, 26. This offer may not be combined with other discounts, special price days or promotions and must be purchased online, 48 hours in advance. Additional Ladies’ Days are scheduled for March 2, 9, 16, 23, 30.

Okemo Online Thursdays

The special formerly known as Skier & Rider Appreciation Days has gone online with a new name. When skiers and riders purchase a lift ticket online, in advance, they can enjoy the slopes for just $39 on select Thursdays: Jan 7, 14, 21. This offer may not be combined with other discounts, special price days or promotions and must be purchased online, 48 hours in advance. Additional $39 Online Thursdays are scheduled for Mar 18 and 25, and $29 Online Thursday are slated for April 1 and 8.

Season-Long Savings

Okemo’s best deals extend beyond January with some new specials introduced this winter. Throughout the entire 2009/2010 season, Okemo skiers and riders can lock in last year’s lift ticket rate when they purchase online. This applies only to weekend and holiday tickets, since midweek tickets are already the same price as last year. Tickets must be purchased at least 48 hours in advance at Okemo.com.

Okemo’s Sunday One-Day Season Pass is a great “starter” pass for weekend day trippers and is priced right at $359. This direct-to-lift season pass has four blackout dates, but is valid all other Sundays throughout the season.

Partial-day lift tickets are another great way to save. In addition to its popular half-day lift ticket offer, Okemo is introducing a partial-day lift ticket that starts at 2 p.m. Perfect for eager overnight guests who arrive prior to check-in, this lift ticket option is just $30 for adults, $26 for Young Adults and Seniors, and $20 for Juniors and Super Seniors. This discount ticket deal is available every day with no restrictions and can be purchased at Resort Services Desks.

Combining lift tickets with lodging is one of the best ways to save on a winter getaway. New this year, overnight guests who book their stay through Okemo Mountain Resort’s reservation system will enjoy the convenience of charging goods and services directly to their room account at nearly 100 sales points across the resort. As an added bonus, guests who book a minimum of three midweek (Sunday through Thursday) nights will automatically receive a resort credit that they can access immediately after checking in. The resort credit starts at $50 and varies according to lodging type and location. Midweek guests also receive an afternoon of complimentary skiing or riding on their arrival day.

Facebook fans and Twitter followers will be the first to know about special deals offered throughout the season. In addition, savings updates and unique offers will be sent to those who subscribe to mobile phone text alerts at Okemo.com.

For more information about Okemo Mountain Resort, please call (802) 228-1600 or visit okemo.com. Specific information about great lift ticket deals can be found online at www.okemo.com/okemowinter/ratesandrentals/deals.asp