February 6, 2012 – Lakewood, Colo. – The Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI) has extended its partnership with Swany through 2016 as an Official Supplier of gloves.

Swany is recognized as a leading glove and mitten brand in the snowsports industry, created for superior cold-weather performance and enduring construction, its products are popular with snowsports participants across the country. The New York-based company is well-known for its wide range of glove and mitten options in both men and women-specific styles.

“Our relationship with Swany allows us to offer a broad range of glove options for all types of snow conditions to our members who teach across the country,” said Andy Hawk, PSIA-AASI Marketing Director. “It’s great to continue our partnership with Swany and we look forward to building on our past successes with our membership together.”

Swany products incorporate multiple types of innovation and technology including Gore-Tex, touch screen compatible, high performance, leather, and eco-friendly glove models. At the 2012 SIA (SnowSports Industries America) Snow Show, Swany introduced the first glove that syncs with a mobile device to work as a phone; the new G.Cell glove will be released in the fall of 2012. Swany gloves are available to the members of PSIA-AASI online at TheSnowPros.org and through the PSIA-AASI Accessories Catalog.

“Swany is a proud supporter of PSIA-AASI instructors and the work they do to improve first experiences and retention rates of snowsports participation,” said Bill Dzierson, Senior Vice President of Swany. “We’re excited to continue to work with the association, its members, and team members for another four years.”

For more information on Swany gloves and mittens visit SwanyAmerica.com.

About PSIA and AASI
PSIA-AASI is an educational organization of the nonprofit American Snowsports Education Association (ASEA), with a combined membership of more than 31,500 men and women who are dedicated to promoting snowsports through instruction. The organization establishes certification standards for ski and snowboard instructors nd develops education materials to be used as the core components of most ski and snowboard school training. PSIA-AASI supports the membership through research and development of instructional programs in alpine and nordic skiing, snowboarding, adaptive skiing and riding, and children’s skiing and riding. Visit TheSnowPros.org for more information.