Pico Mountain partners with National Ski Areas Association to promote slope safety during National Safety Awareness Week 2012, January 14-22

KILLINGTON, VT, (January 13, 2012) – Vermont’s Pico Mountain is offering a free lift ticket with every new helmet purchased at Pico Sports Shop during National Safety Awareness Week, January 14-22. Pico Mountain will be partnering with the National Ski Areas Association to promote a series of special events, contests and giveaways to help encourage responsible skiing and riding.

These educational programs all relate to NSAA’s Your Responsibility Code – the seven point code that outlines responsible slope behavior for skiers and riders, and Smart Style – the parks and pipes initiative that focuses on safety awareness and the use and progression of freestyle terrain at mountain resorts.

FREE Lift Ticket with a New Helmet
Buy a helmet at Pico Sports retail shop during the week of January 14-22, 2012 and receive a voucher for a one-day lift ticket valid any day during the 2012 winter season starting January 24, 2012.

Kids’ Prizes and Interactive Safety Awareness Display at Pico Base Lodge
National Safety Awareness Week will be in full swing at the Pico Base Lodge where Mountain Ambassadors host an interactive family-friendly display. Here, kids can register to win snow sports helmets and other prizes and are invited to talk with Mountain Ambassadors, participate in coloring projects, and take a safety awareness quiz. There will also be plenty of free stickers, tattoos, and opportunities to win raffle prizes.

On the Hill
Mountain Ambassadors will be out on the hill distributing Heads Up! – Know the Code and Smart Style stickers and cards, in addition to giving away Get Smart -Freestyle Terrain Users’ Guides.

For more information, check out ww.nsaa.org .

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About Pico Mountain:
With all the charm of classic Vermont and all the challenge of the best of New England skiing, Pico Mountain welcomes fans old and new, time and again. A family-loving resort, Pico’s Planet Kids keeps the smallest skiers entertained, while 52 trails, 265 skiable acres and seven lifts give every guest plenty of room to play in the powder. Pico boasts more vertical drop than 80 percent of New England mountains along with mogul trails, glades, groomed cruisers, and the Triple Slope Terrain Park. Pico’s snowmaking system was upgraded for this season and will continue to make great snow across the mountain, from gentle beginner slopes to two brand-new gladed trails. At the end of the day, it all leads back to our classically cozy base lodge. Pico Mountain is also Vermont’s only non-smoking ski resort. Pico – Big Mountain Terrain, Small Mountain Charm.