NEWRY and CARRABASSETT VALLEY, Maine — While bragging rights come standard with competing in Sunday River and Sugarloaf’s first-ever urban rail jam ??“ The Downtown Showdown ??“ the competition just got a little sweeter with the extra incentive of over $5,000 in cash and prizes.

The Downtown Showdown takes place in Portland, Maine’s Monument Square from 4-7 p.m. on Saturday, February 14, 2009 and will feature 16 skiers and 16 snowboarders. Prizes will be awarded to the top three skiers and snowboarders in the form of cash and hard goods. First place will walk away with $500 in cash and exclusive Oakley Crankcase watches valued at $900. Second place secures $250 in cash and third place $100. As well, second and third place athletes will also walk away with new skis/snowboards.

To challenge their athleticism, The Downtown Showdown will feature a custom 30 foot staircase complete with an overturned lobster boat as a finale feature. A DJ, music, and lights are sure to create added excitement for the crowds below.

The Downtown Showdown is an invitation-only event. A complete athlete list will be announced soon. For more information on The Downtown Showdown, visit www.thedowntownshowdown.com. The Downtown Showdown is possible with help from, Oakley, Red Bull, Burton, Freeskier Magazine and Snowboard Magazine.

Sunday River is located minutes from picturesque Bethel Village in western Maine’s Mahoosuc Mountains. A true four-season destination, the resort offers eight interconnected peaks of world class skiing and snowboarding, two Grand Resort Hotels and golf at the acclaimed Sunday River Golf Club. www.sundayriver.com or call 800-824-2SKI.

Sugarloaf is located in Carrabassett Valley, Maine and is recognized as one of the top winter and golf resorts in the world. Sugarloaf is home to the only lift-serviced above treeline skiing and riding in the East and one of Golf Digest’s America’s 100 Greatest Golf Courses. www.sugarloaf.com or 800-THE-LOAF (Sugarloaf)

Sunday River and Sugarloaf are both members of the Boyne Resorts family of resorts and attractions. www.boyneresorts.com