NEWRY, Maine — Exclusive deals, activities, and legendary snow await skiers and snowboarders over the age of 50 at Sunday River during GO50 Week Jan. 27 ??“ Feb. 1.

Themed activities and entertainment will take place all week on and off the slopes. Evening entertainment includes a welcome social at the Foggy Goggle apr??s ski bar, dinner specials at the Jordan Grand Hotel and Grand Summit Hotel, trivia challenge, a sock hop, and a wine dinner.

A performance by the comedy trio Mama’s Night Out features top finalists from “Nick at Nite’s Search for the Funniest Mom in America” and will have everyone bursting out in fits of laughter.

“GO50 Week is our fastest growing theme week at Sunday River,” said Caroline Ochtera, Sunday River Marketing and Merchandising Manager. “During GO50 Week and throughout the season we’ve seen an increasing number of active seniors looking for both on and off slope activities.”

Other scheduled activities include a Sunday River Sports demonstration on proper boot fitting and a tour of the Snowflake Factory, where Sunday River’s legendary snow is made.

Special discounts are also available for skiers and riders over 50 during the week. Ski and Stay package deals are available from $269, which includes five days of skiing, five nights of lodging, and daily Perfect Turn clinics. Ski and Stay rates are also available from $59 per night. Interested guests are urged to visit www.sundayriver.com or call (800) 543-2SKI for reservation information.