NEWRY, ME ??” Sunday River will participate in the National Ski Areas Association’s sixth annual National Safety Awareness Week January 15 – 21, 2005 by continuing to highlight the Go With the Flow safety campaign and by offering other means of interactive safety education for guests.

“We will be observing National Safety Awareness Week at Sunday River as part of our year-round effort to educate guests and employees on slope safety featuring our Go With the Flow program,” says Sunday River Risk Manager and former Ski Patrol Director, Tim Bruce.

The Go With the Flow program displays lime green signs with black letters spelling Go With the Flow at various locations across Sunday River’s eight interconnected peaks and focuses on the use of sound personal judgment when skiing and riding. The program calls skiers and riders to adhere to a responsibility code that specifies awareness, respect, and speed adjustment to move with the flow of on-mountain traffic, as well as a number of other safe skiing/riding practices that support safe space for those learning to ski or ride and families skiing and riding together.

Sunday River also gets the word out on safety by distributing Go With the Flow buttons and “Be Responsible” cards to guests. These cards state the main points of Go With the Flow: Adjust your skiing/riding to join the flow around you. Be aware of people with different abilities, and adjust your speed to “Go With the Flow.” And, Think ahead about the area you are using, and make sure it is clear (load area, trail merge, slow zones). On the flip side, the cards provide details on Burton Snowboard Company’s Smart Style method of safety used in Sunday River terrain parks: Look Before You Leap, Easy Style It, and Respect Gets Respect (details at Burton.com).

During National Safety Awareness Week, tents will be in place on Sunday River slopes near the AmEx Terrain Park and the Rocking Chair Park with information on responsible skiing and riding and complimentary Go With the Flow buttons for guests.

Also during National Safety Awareness Week, Sunday River will invite all guests and Gould/Sunday River Development Program members to enter its Safety Poster Contest. Participants may convey a slope safety-related concept of their choice and should turn their artwork in to the South Ridge Welcome Center on or before Thursday, January 22. Prizes are to be determined and have included in past years an appearance by the winner on Sunday River’s RSN TV or a gift certificate to Sunday River Sports.

More information on Go With the Flow is available by logging on to Sundayriver.com.