Ski resort celebrates 12th annual Santa-themed Fundraiser this Sunday, December 4, 2011

Newry, Maine (November 28, 2011)-For the 12th year in a row, Sunday River Resort is inviting 250 pre-registered skiers and snowboarders to hit the slopes in full Santa attire to celebrate Santa Sunday on December 4, 2011 . This annual event raises money for the Bethel Rotary Club’s Annual Holiday Toy Drive.

Registration began at noon today on Sunday River’s website and the 250 available spaces filled within 8 minutes.

“This is a hugely popular event,” Dana Bullen, Resort President for Sunday River, says. “It’s visually stunning to watch all those Santas skiing and snowboarding down the mountain and it puts everyone in the holiday spirit.”

Santa Sunday participants will check in between 7:30 – 10:30 a.m. in the South Ridge Base Lodge and then participate in the 11 a.m. photo shoot. Participants will receive one free lift ticket to use for the rest of the day, in addition to another free lift ticket to use anytime through Friday, December 16, 2011.

Santa Sunday participants must arrive to the event wearing all of the following items: one red Santa hat including a white pompom, one red Santa jacket, one pair of red Santa pants, a Santa beard, and a $10 (or more) cash donation for the Bethel Rotary Club’s Annual Holiday Toy Drive.

Guests not participating are invited to watch this annual running of the Santas from the South Ridge base area.

High resolution digital pictures and video of past Santa Sundays are available to download: http://www.sundayriver.com/Corporate/Media/Video_BRoll.html

Video from this year’s event will also be available to download after 2 p.m. on Sunday, December 4.

For all other media inquiries, please contact Darcy Morse at (207) 824-5243 or [email]dmorse@sundayriver.com[/email].

About Sunday River-Sunday River is located minutes from picturesque Bethel Village in western Maine’s Mahoosuc Mountains. A true four-season destination, the Sunday River offers eight interconnected peaks of world class skiing and snowboarding, two Grand Resort Hotels and golf at the acclaimed Sunday River Golf Club. Sunday River is a member of the Boyne Resorts family of resorts and attractions.