August 6, 2012 – Golden, Colo. \u2013 Hestra, a leading international glove brand in skiing\/snowboarding, cycling, outdoor recreation, and leisure, prepares for the upcoming snowsports season with additions to its marketing and sales staff. Erin Tulley joins as Marketing Coordinator to support the brand\u2019s marketing, public relations, team management, and sales efforts, and Ryan Genua and Rik Andresen will serve as US sales representatives.<\/p>\n
Tulley comes to Hestra from her previous marketing position with the Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) in Lakewood, Colo. where she assisted with the association\u2019s public relations, communications, and sponsor relations programs. A New Mexico native and lifelong skier, Tulley brings valuable communications and marketing experience to the company, having previously worked in publishing and as an athletic communications assistant at Purdue University.<\/p>\n
As part of the brand\u2019s continued growth, Hestra\u2019s new sales representatives, Genua and Andresen, join the company to cover the southeast, south central, and southwestern US territories. \u201cHestra has another big season ahead, and with these additions to our staff we\u2019re hoping to continue to expand our presence in the US market and provide the best service possible to our retailers and customers,\u201d said Dino Dardano, President of Hestra USA.<\/p>\n
For more information about Hestra Gloves visit HestraGloves.com, e-mail pr@hestrausa.comor call 888-939-9969.<\/p>\n
About Hestra
\nFounded in 1936 in Sm\u00e5land, Sweden by farmer Martin Magnusson, who began producing durable leather gloves for lumberjacks, Hestra is still run by the Magnusson family and produces gloves for winter sports enthusiasts, outdoor recreation, mountaineering, mountain biking and cycling, casual wear and for the workforce. Hestra selects natural materials, including leather and wool, to develop high-quality gloves with the user\u2019s needs and area of use in mind. Hestra currently produces over 200 glove models with a diversity that allows users to find their ideal Hestra glove in terms of fit, function and style