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SKI Magaine is Out - Grade It!

Grade SKI Magazines First Issue of 2010-11

  • A

    Votes: 0 0.0%
  • B

    Votes: 5 16.7%
  • C

    Votes: 10 33.3%
  • D

    Votes: 8 26.7%
  • F

    Votes: 7 23.3%

  • Total voters
    30
  • Poll closed .

billski

Well-known member
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Feb 22, 2005
Messages
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Location
North Reading, Mass.
Finally, SKI magazine's first issue of the year is out - rate it, and tell us why you read it (or don't) There are fewer issues and Skiing Magazine is now defunct. The times they are a-changin'.. .

Grade it and say why...
 
The first issue is the gear issue. Still useful, but not near as robust as it once was. It's clear from it's size that advertisers are fleeing - it's half the size it used to be. Whistler is the only big advertiser, taking 36 pages out of 148 pages. Warren Miller is back, spending his page reminiscing about his past escapades, for, um, perhaps the 12th time. Wearing thin.

Why can't these mags spend more time providing stoke - broaden their reportage on TGR, Liftopia, social media and other cool stuff. I guess Boarders and Skiers can't mix?
 
They always have WM on the back page.

Perhaps with the demise of Skiing in print, we'll see more Skiing elements in Ski -- more stoke and less "ski lifestyle." The gear issue is useful in letting me know what's out there and helps in kicking off the new season. Other than that, it's okay. Better than nothing. Why are they talking about rocker like it was only discovered yesterday? And, while I'm happy about the positive reviews for the Rossi S7, they give dimensions for the 188 but tested the 195 (Super 7). These are different skis!
 
They always have WM on the back page.

." The gear issue is useful in letting me know what's out there and helps in kicking off the new season.

Before the net, I always saved my gear issues, so when I went bottom feeding for older equipment I had some info on it. Come to think of it, I still have quite a collection of gear issues. Some days I feel like the ski history department! :???:
 
just cracked it open.

Was surprised to see Rossi taking 1st place in two test categories. Also very surprised to see Fischer only have the Watea94 and Watea114 make any of the rankings.


One thing is clear. Whistler pulls it's advertising and Ski Magazine is done.
 
I just got this in the mail. I have no idea why. I don't even ski.
 
I just got this in the mail. I have no idea why. I don't even ski.
Marketing automation programs gone amok. I get "wine speculator", a luxury home mag and some golf magazine, all of which go direct to the recycling bin.


Go to the Boston Ski and Snowboard Expo and get:

Included with your ticket is a one-year subscription to SKI or Transworld Snowboarding magazine. To register for your subscription you must complete an e-form on one of the computers at the entrance to the expo.
 
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I have two issues of Powder...no Ski yet. But it sounds like it should show up soon.
 
Just got it before I flew out of town. It came in handy on the plane. It sure does put me in the mood to demo. I've never skied Rossignols before but the tests have me curious.
 
Ski hit my mailbox Saturday and my mail carrier just put Skiing in my mailbox this morning :) :daffy:

I had to give Ski a C - gear reports ok - but I will give them some slack on the gear reports since they have such a huge target audience, and I'm well aware that what my needs/wants/interests are above/higher detailed then what the middle of their target demographic is. If they had included their standard "northeast" section at the back of the magazine, I would have graded a bit higher

I'll flip through Skiing tonight when I get home - atleast I won't have to flip through the Ski Utah magazine that also came with Skiing :rolleyes:
 
I got two Emails today from "Skiing Newsletter" FKA "Skiing Magazine." Lame. It came from Skiing Magazine's old account. I also opened up the mailbox to find a thin, hardstock bound copy of SKI stating that SKIING is gone, so here is SKI. At least now I will only have to see the articles once rather than seeing them in one magazine and then again a few months later in the other. :roll:

I have not read through it closely--I've only flipped through it so I am reserving final judgment. Right now it is real weaksauce. No east coast section AT ALL? And as someone said, the bankrupt Whistler should have just published their own magazine rather than paying SKI to do it for them. Honestly, if I was that interested in Whistler, I'd look on the internet.

Another comment that was made was with regards to the Warren Miller article in the back. Look closely...it is entitled, "Warren Miller Classics" or something like that and it looks vaguely familiar. I'm willing to bet it is from the archives and recycled. Maybe I'm wrong but it does look oddly familiar.

The ski reviews also are odd because they classify the skis as "mixed snow," "hard snow," etc. Seems different than the classifications that I am familiar with.

All in all, my initial impression is a D. It is not an F because an F is something that is not related at all to skiing and that I throw in the recycling bin without looking at it. It is not even close to an A because the lack of content, lack of originality and creativity, and complete oversight of what is supposed to be the largest geographic market is missing. And yet they wonder why people like me are cancelling subscriptions!?
 
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And maybe I'm wrong, but IIRC this is much later than it used to come. The ski season hype began in late August and increased since then. I think we used to get at least one edition (either gear or resorts guide) in Late August before another one came a month or so later. Here it is almost October and they are just getting going?! I know that times are tough and that they are rebuilding, but really can't they do better?

Anyone seen if POWDER is still in publication? How is that?
 
Anyone seen if POWDER is still in publication? How is that?

They are and the gear issue came out last month. They have been a little too Western oriented for me recently (I always liked the east section in Skiing). Either way it seems Skiing/Ski is just offering up their customers to them.

Still haven't gotten my SKI mag yet.
 
You must have gotten two copies of Ski, Skiing is no longer in print

Yup, when I actually opened up the plastic it was mailed in and read the cover sheet I saw that. Now I just have to deal with all the cr@p of getting what used to be my Skiing subscription combined with the Ski subscription that's in my wife's name all combined so we're not getting 2 copies in the mailbox every month
 
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