Are you ready?

[vcunning]

This arrived in the mail today.

 

[drjeff]

Well the postman happened to deliver the same thing to my mailbox today too!

 

[vcunning]

I had to change my forum skin from summer to winter. Just 93 more days now.

 

[GrilledSteezeSandwich]

I had to change my forum skin from summer to winter. Just 93 more days now.

93 days to????

It's getting closer..wow..I need to bust my proverbial 08-09 skiing nut badly...

 

[wa-loaf]

Got mine. Haven't taken a good look yet, but lots to drool over.

 

[mattchuck2]

I got it too . . .

SICK cover shot . . . Mag itself a little dissappointing . . . but I haven't read the articale on that Heli-Operation yet.

 

[snoseek]

I'm confused! I thought Skiing magazine was no more.

 

[vcunning]

93 days to????

Saturday, November 15th. My best guess at opening day for Mount Snow.

But now it's 92 days. :wink:

 

[severine]

Saturday, November 15th. My best guess at opening day for Mount Snow.

But now it's 92 days. :wink:

And I agree, the cover shot is a beauty!

 

[Sparky]

This arrived in the mail today.

Damn. Where is mine?

 

[wa-loaf]

The format has changed from last year a bit. More articles and less Frat Boy party crap.

 

[drjeff]

The format has changed from last year a bit. More articles and less Frat Boy party crap.

That will probably show up in the "Resort Guide" issue where they'll probably do another "how to scam your way into a hottub" article like they did last year.

Maybe if we're lucky and since Ski and Skiing are owned by the same parent company, rather than have 2 Magazines published with the same basic content and apparent target age demographic, they'll choose to have one of them (most likely Skiing) written with the "frat boy" slant and the other written for a "more mature" age demographic who has more interest in the actual terrain and/or family programs that a resort offers rather than the "insiders guide to where to find the perfect untracked 50 cliff 5 days after a storm that lands you in the middle of a hottub filled with the naked Swedish Bikini Team doing shots of Jagermeister" crowd.

Hmm, powder, naked, drunk swedish models in a hottub on second thought that's way more appealing to read than whose kids program has the longest magic carpet

 

[thinnmann]

The content and language of SKI and Skiing does differ, and the target audience is already exactly as you are saying. So we are lucky.

SKI seems to repeat content cyclically year after year and the prose is more polished. Skiing is a lot more fun to read, though the style is uneven and sometimes downright difficult to say out loud in English.

Given their differing qualities, you can use those mags as statements about who you are. Use them to position yourself in public. For example, I was reading Skiing at the beach last week. That was cool. I only read SKI at home, usually in the john :grin:

Maybe if we're lucky and since Ski and Skiing are owned by the same parent company, rather than have 2 Magazines published with the same basic content and apparent target age demographic, they'll choose to have one of them (most likely Skiing) written with the "frat boy" slant and the other written for a "more mature" age demographic who has more interest in the actual terrain and/or family programs that a resort offers rather than the "insiders guide to where to find the perfect untracked 50 cliff 5 days after a storm that lands you in the middle of a hottub filled with the naked Swedish Bikini Team doing shots of Jagermeister" crowd.

Hmm, powder, naked, drunk swedish models in a hottub on second thought that's way more appealing to read than whose kids program has the longest magic carpet