raising 'em jay ...

[skiadikt]

crosspost from kzone. steve hits it out of the park. thanks to both steve & win for understanding ...

 

[TheBEast]

Very well done. I thought to myself when I got via via e-mail earlier, "and yet another reason why Jay Peak will always be one of my favorite mountains."

 

[JPTracker]

I think Jay has hit the nail on the head with this marketing campaign.

What they describe in the add matches my family perfectly. We started skiing with our family there in 1996 when the kids were just 5 & 7. We started just skiing February vacation week then with the purchase of a slopeside condo became season pass holders and skied 20 - 30 days a year.

When the kids were given a choice between Disney and Jay they choose Jay. The only sports they wanted to be involved with were those that did not interfere with skiing. We spent a lot of Thanksgivings and Easters at Jay. We always tried to visit at least one other area every year but to them nothing compared to Jay. Now that the oldest is in collage she brings her friends to Jay for a weekend of skiing.

They have both become true "die-hard Jay Peakers"


Raised Jay since 1996

 

[riverc0il]

I wonder what the cost of running full page ads in magazines is compared to the cost of staying open one more weekend? Even if people don't ski at Jay this weekend (or Bush for that matter), they are getting some seriously good "free" (aside from operating costs) publicity for this weekend. Most especially geared directly towards their core base. Pretty cool that when most resorts are saying they can't afford to stay open another weekend, a place like Jay basically says that "we can't afford not to".

 

[GrilledSteezeSandwich]

nice..I heart good marketing!!!!

 

[BigJay]

Good to see! Maeve should be ripping down sweet singletrack pretty soon!
:smile:

 

[thetrailboss]

I wonder what the cost of running full page ads in magazines is compared to the cost of staying open one more weekend? Even if people don't ski at Jay this weekend (or Bush for that matter), they are getting some seriously good "free" (aside from operating costs) publicity for this weekend. Most especially geared directly towards their core base. Pretty cool that when most resorts are saying they can't afford to stay open another weekend, a place like Jay basically says that "we can't afford not to".

+ 1 on the publicity factor. Yesterday Win reported 250 people turned out. Not too bad. I saw a fair number of day ticket sales..and folks lingered at CR Pub for beers after. For me, their efforts made my season pass purchase a no-brainer.

 

[Vortex]

I saw this on 1st tracks as well. Props to all who were open.

I took to heart..... the miss the Soccer game.

My son and I were our Friday to Sunday to close it out the Loaf.. Friday was a Nh vacation day and Sat was a track meet.

It did not matter we had to be there at the end. I said to my son," soon there will be a day when you don't want to take runs with your Dad, but this ment quite a bit to have you hear with me."

Steve W gets it and it shows.

 

[thetrailboss]

crosspost from kzone. steve hits it out of the park. thanks to both steve & win for understanding ...

Looks like she has blood on her nose.... :blink:

 

[ComeBackMudPuddles]

maybe i'm missing something, but why, when talking up skiing one more weekend for the love of skiing and for the next generation, do they include a picture of a girl about to go mountain biking?

 

[BigJay]

Looks like she has blood on her nose.... :blink:

Yeah... that's where they hit hard! She'll grow to be a great rider/hiker/skier/boarder if she already commits to hit...

It was so refreshing to see kids of all ages out west that were mountain biking already... little girls with skirts over their bike shorts that were ripping on their small bikes following mom down the singletrack... to us it's a dream! I think my biggest fear in life is my future offsprings asking to play soccer or hockey!

Falling and hurting yourself is part of being a kid... to me, this pic is really "raising' em Jay"!

 

[thetrailboss]

maybe i'm missing something, but why, when talking up skiing one more weekend for the love of skiing and for the next generation, do they include a picture of a girl about to go mountain biking?

+ 1 !!!!!!!!!!!!!!!!!!!!!!!!!!!

 

[eastcoastpowderhound]

kudos to them...they're in touch with the heart and soul of the REAL skiers and riders. They are REAL.

 

[ComeBackMudPuddles]

kudos to them...they're in touch with the heart and soul of the REAL skiers and riders. They are REAL.

cool to stay open, 100% agreed, but photoshopping in some fake blood on a kid's nose and adding a gross blood splotch to her sweater is pretty strange (to put it charitably)....at the very least, it isn't "real".

(not picking on you at all, eastcoast, i'm just really dismayed by their ad.)

 

[GrilledSteezeSandwich]

Looks like she has blood on her nose.... :blink:

she probably popped a whitehead

 

[RootDKJ]

maybe i'm missing something, but why, when talking up skiing one more weekend for the love of skiing and for the next generation, do they include a picture of a girl about to go mountain biking?

+2

 

[GrilledSteezeSandwich]

+2

because it shows what she'd be doing if she wasn't skiing..

 

[thetrailboss]

Must be photoshopped because:

1). The red is the same color as the font, and, most importantly;

2). The way the chin strap is loose, she sure as hell hadn't been biking recently...and if she had been, that is not the way to wear a helmet!

 

[eastcoastpowderhound]

cool to stay open, 100% agreed, but photoshopping in some fake blood on a kid's nose and adding a gross blood splotch to her sweater is pretty strange (to put it charitably)....at the very least, it isn't "real".

(not picking on you at all, eastcoast, i'm just really dismayed by their ad.)

didn't even see the "blood" on her sweater...and figured the bike helmet was because it was warm out...she wouldn't be the first person to wear a bike helmet skiing. I guess I didn't let the small details get in my way of the intended message. If they weren't pushing it a bit, it wouldn't be Jay.

 

[JPTracker]

You can tell skiing is done for the season. You guy's have nothing better to do then pick apart a picture in what is otherwise an excellent ad. My take is that at the time Steve made this up last week that was the best picture of his daughter that he could find that fit the mood of the ad. I didn't even see the blood myself and don't think that it was put there on purpose.